Volvo Construction Equipment (Volvo CE) North America has named Alta Equipment Company (Alta Equipment) the 2018 Dealer of the Year. The Detroit, Michigan-based company demonstrated outstanding performance over the last year, when it intensified its efforts to improve customers’ experiences […]

It didn’t take long for the new Yale End Rider to make an impact. It was just named the winner of the 2018 Product of the Year award in the Lift Trucks and Accessories category by Material Handling Product News.

Livonia, Michigan, November 29, 2018 – Alta Equipment Company has been selected as one of Michigan’s Top Places to Work for 2018 by The Detroit Free Press. This is the first time Alta has been recognized on this list. The

Alta Equipment Company has been recognized by the heavy equipment manufacturer Avant as its Dealer of the Year for 2017. Avant’s Dealer of the Year title is awarded annually to the manufacturer’s partner dealership that leads in sales performance for

Equipment World magazine recently named Alta Equipment Company the Big Iron Dealer of the Year. The award was developed by Equipment World to recognize organizations within the heavy equipment marketplace with a strong dedication to community engagement, customer education, staff

DETROIT – Alta Equipment Company is sending three service technicians to the Global Finals of the Volvo Construction Equipment (CE) Masters Competition, designed to honor the top technicians at Volvo CE dealers around the world.  Two Alta teams tied for

We are honored and proud to announce that Alta Equipment Company has been nominated for Equipment World’s Big Iron Dealer of the Year award. This honor recognizes dealers and rental companies of all sizes for excellence in industry and community engagement.

DETROIT – Alta Equipment Company joined with local, state, national and international officials and business representatives Tuesday morning, July 17 to officially break ground on the new Gordie Howe International Bridge at an invite-only ceremony in Detroit. This new bridge,

The 88,000 lb Combilift Straddle Carrier (Combi-SC) was recently installed at a large steel fabricator in Sterling Heights.  Lisa Harr, Account Manager, worked with this customer for several months to understand the needs of their operation to develop a custom solution for their operation. Given that

When the Calumet City Police Department contacted Alta Equipment for help with their 16th annual Dunkin’ Donuts Cop on a Rooftop event, Alta was happy to provide their support. Jim Lynch, Branch Manager for Alta Equipment in Calumet City, worked