Alta Equipment Group brings over 30 years of experience in service efficiency and fleet management to its customer base throughout Florida, Illinois, Michigan, New England, New York, Northern Indiana, and Ohio. From our conveniently located, full-service Midwest dealerships, we provide rapid response times and innovative solutions to meet your material handling and construction equipment needs. Over the years, we’ve grown rapidly but our guiding principles have never changed. Find your nearest location below, and contact us today to learn why Alta Equipment Group is a leader in the material handling and construction equipment industry.
It all started with Tom Billings, an equipment salesman who pioneered a land clearing rake with reversible teeth and a lifetime warranty. This product quickly sold out and Tom founded Rockland Manufacturing. Today, Rockland’s products continue to help you make the most of your equipment with customizable options and industry-leading warranties. Give us a call today for current inventory.
Maximize your machine’s potential with the right attachment. Our team at Alta Equipment Company is proud to carry Rockland products because they make world-class equipment for any unique challenges. They’ll help your operators work faster, safer, and more efficient. We guarantee you’ll quickly see a return on your investment.
Rockland’s innovations include:
designing and building the first wheel loader rock bucket
building the world’s largest dozer blade
designing horizontal wear strips on excavator buckets
high-strength steel in place of cast lips
hydraulic thumbs
We know you’ll find a Rockland product that will make your operation better. Rockland makes over 200 customizable products for demolition, excavators, dozers, loaders, graders, haul trucks, telehandlers, skid steers, and many more. Proudly manufactured in the USA since 1953. View all new equipment.
Rockland Products for Any Industry
You can use Rockland equipment attachments for a variety of industries, including:
Beach Cleaning
Logging & Forestry
Municipalities
Oil, Gas, and Energy
Pipeline and Infrastructure
Quarry and Mining
Recycling and Waste Handling
Site Preparation and Land Clearing
And many more
Alta Equipment Financing
Preserve your company’s working capital by financing your new Rockland equipment. We offer a variety of financing solutions, including flexible monthly payments, competitive rates, lease-to-own agreements, and more. Get in touch with our finance team today. We’ll work with you to create a financing plan that you can afford.
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At Alta Equipment, you can count on our dedication to quality customer service. We’ve been building partnerships to help our customers grow their businesses for over 30 years. Since starting with a single location in Detroit, and later expanding to several locations across Michigan, Northern Indiana, and Illinois, our work ethic has remained unyielding and we’ve never stopped believing in creating customers for life. Our knowledgeable staff at each of our locations is eager to help you with your business needs. Give us a call today to discuss how we can best serve you.
Each of Alta Equipment's locations is positioned to best serve the local market with a range of material handling and construction equipment from industry-leading brands like Hyster, Yale, and Volvo. Throughout the Northern Midwest, contractors depend on us for material handling and construction equipment solutions. That is why part of our mission is to carry the highest quality equipment at all our locations. We only work with reliable and dependable manufacturers. Up time matters and Alta Equipment understands that. See how we can benefit your business today.